Successful Facebook Marketing by Skellie
Author:Skellie
Language: eng
Format: mobi, pdf
Publisher: Rockable Press
Fig. 85: Selling a product on the Wall
Deepen Relationships
Your goals with Facebook should not only be to get more Likes and more traffic. One of the first things people learn at Business School is that it costs much more time, energy, and often money to add a new customer than it does to retain an existing customer. Keeping your fans loyal and happy is just as important, if not more important, than finding new fans. For this reason, it's important to use your Facebook Page to build more loyalty among your existing fans, and to gain a better understanding of them.
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